Google and Universal Search

Everyone wants to be top ranked at Google. Being one of the top ten listings means brides can find your website and you'll get more traffic.

If your website does a good job at CONVERSION, you'll get inquiries and you'll book more weddings.

Google's "Universal" search will impact your organically top ranked website and not necessarily in a good way.

In my opinion, it dilutes organically top ranked websites.

Simply put, Universal search is the term used when Google shows more than just websites in it's search engine results pages (SERPS).

You've probably seen it recently.

Not only do you see listing for websites, but you see images, maybe even a video, almost always "sponsored" links, and also news and local maps.

Say goodbye to straight website links and descriptions and sponsored links (top of page sponsored links). Say hello to additional search results, non-traditional results, including:

Images
Video
News
Local Maps

Why should you care?

Because it will put your organically optimized web pages further down the page. In some cases it may take 8" to 10" of scrolling before they find your site.

Not good news.

How do you optimize for "Universal" search?

Stay tuned...