Website Stats (aka Analytics)

Marketing to brides, especially online, is much more sophisticated than just 12 months ago. Without regularly reviewing your web analytics, and knowing what they say, the success of any online marketing strategy is quickly and adversely impacted. And if you think you're getting good or great results from your website now, and as a result think "I don't need to look at my analytics" then... here's some news: YOU'RE WASTING A TON OF MONEY.

Most of the Wedding Professionals I speak with don't know how to get to their website stats. Yes, you read that right. Most don't know HOW to get to their website stats. "My webmaster never gave me that information" is the answer I get to "have you looked at your analytics lately?"

Usually, if they DO know how, they take one look and they get dizzy and never look again. Actually, that part I can understand.

But reviewing your website stats, or "analytics" (i.e. all the data about your website, visitors, and advertising campaigns), is very important.

Analytics tell you things like:

How many people visited your website (for any given period of time)
How they found it
How they are using it
Are they going where you want them to go
Are there pages not loading properly
Where your traffic is coming from
If Google is crawling your website regularly
How many pages are they looking at (before they leave)
If they're finding your inquiry form

.... and a lot more.

So, what do you do? The answer is easy. Either dive in or get someone to do it for you. A professional who monitors and reports your website activity on a monthly basis will give you information that is worth gold. If you pay a professional to review your stats, provide a report with recommendations, on a monthly basis, and pay them $75-$150 - you'll find it an investment that has a very good return-on-investment.


Chris Jaeger
Book More Weddings
http://www.bookmoreweddings.com