"Why Are Brides Leaving My Website?"

I spoke with a Wedding Consultant yesterday who was frustrated by the poor results she was getting from her website. She had put a lot of money and effort into a new website and marketing to brides online and wasn't getting any inquiries or phone calls.

We talked about how to turn things around and there were several things she had to deal with, but here are two things we talked about:

1) A Great Looking Website Does Not Mean Great Results

Brides want information, they want what they came looking for an you don't have a lot of time to mess around before you give it to them (less than 20 seconds!).

Your "great looking" website can easily become an obstacle to an inquiry and a sale and that's why most websites don't work.

Give brides the BEST POSSIBLE EXPERIENCE and you increase your chances of turning them into customers.

2) It's All About CONVERSION

Conversion is that magic moment when a bride does something you want her to. Maybe she makes an inquiry, downloads a "take-away", or simply picks up the phone and calls you.

Everything at your website should be looked at as either a "facilitator" or "obstacle" to conversion. If it doesn't add value to the user experience, I believe it has no place at your website.

Other problems: Do you have graphics that aren't clickable, do you have confusing navigation, is your compelling offer buried too deep in your website to find?

And those are just three things that lead to poor results from your website...

Chris Jaeger
Book More Weddings
http://www.bookmoreweddings.com