Targeting the High End Bride

Almost weekly someone asks me "How do we reach the high-end bride online?"

There's no doubt that finding and exclusively targeting the online "high-end" bride is nearly impossible - certainly difficult.

My position has always been "cast your net" wide, get as much quality and qualified traffic that you can, expect some of it to be not exactly what you want, but in the mix expect to find three or four of the high-end brides you want.

Alternative, or additionally, take a look at Wedding Salon (http://www.weddingsalon.com), a new approach to bridal shows and one that exclusively targets the high-end bride.

One way they do this is by charging brides $75.00 to get into one of their shows!

At first, when Sheenah Parker, Marketing Manager at the Wedding Salon, told me this, I sat back in my chair a bit and scratched my head.

But then, it set in - and it makes perfect sense.

* Produce a high-end bridal show that is unique, sophisticated, fun, and elegant

* Present the Best of the Best wedding vendors

* Target the locations where the high-end bride can be found (NYC, LA, Miami)

Their next show is at the Four Seasons in Beverly Hills, September 26th, 2007.

For more information visit http://www.weddingsalon.com or call Sheenah Parker at (212) 631-7777.

Mention my Blog (Chris Jaeger, Book More Weddings Blog) and receive a complimentary upgrade to your program.